QR Code Best Practices

Maximize your review collection with these proven strategies.

Strategic Placement

Place your QR code where customers naturally pause and have their phones handy:

  • Receipts & invoices - Print your QR code on every receipt
  • Checkout counters - A small stand or sticker near the register
  • Table tents - Perfect for restaurants and cafes
  • Business cards - Hand them out after completing a service
  • Vehicle magnets - Great for service businesses (HVAC, plumbing, etc.)
  • Follow-up emails - Include the QR code in your thank-you emails

Perfect Timing

Ask for reviews when customers are happiest:

  • Right after service completion - The experience is fresh in their mind
  • After a compliment - "Thanks! Would you mind sharing that on Google?"
  • With the final bill - Natural pause point where they have their phone out
  • During the handoff - When handing over a finished product or keys

Smart Incentives

Coupons increase review completion rates significantly:

  • Keep it simple - "10% off your next visit" is clear and compelling
  • Make it valuable - The discount should feel worth the 30 seconds to review
  • Set reasonable expiration - 30-60 days creates urgency without pressure
  • Thank everyone - Give the coupon for honest feedback, not just 5 stars

Note: Never offer incentives specifically for positive reviews - this violates Google's policies. Evolve Review gives coupons for all feedback, then routes happy customers to Google.

What to Say

Simple scripts that work:

After completing service:

"If you were happy with the work today, I'd really appreciate a quick review. Just scan this QR code - takes 30 seconds and it really helps us out!"

When a customer compliments you:

"Thank you so much! Would you mind sharing that on Google? Here's a QR code that makes it super easy."

On receipts/signage:

"Love your experience? Scan for a quick review + get 10% off next time!"

Track & Improve

Use your Evolve Review dashboard to optimize:

  • Monitor conversion rates - See how many scans turn into reviews
  • Read private feedback - Learn from customers who weren't 100% satisfied
  • Respond quickly - Address concerns before they become public reviews
  • Test different placements - Try new locations and compare results

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