Best Practices

Your QR code works hardest when it's visible at the moment customers are most engaged. Place it where they naturally pause and have their phones out:

• Counter or register — the most effective spot for any walk-in business
• Table tents — perfect for restaurants and cafes while customers are seated
• Receipts — print your QR code on every receipt for consistent exposure
• Business cards — hand them out when you complete a service
• Email signature — add the link to your email footer
• Packaging or bags — include on product packaging for takeaway orders

Print the PDF from your QR Code page and laminate it for counter use. It will last for years.

A well-set loyalty program keeps customers coming back and gives them a reason to choose you over a competitor.

• Start with a lower threshold — 5 to 8 visits is a sweet spot. Too many visits and customers lose interest before earning anything.
• Make the reward feel valuable — "Free coffee" or "$10 off your next visit" beats a vague "special discount."
• Tell customers about it out loud — "Scan the QR code to join our loyalty program, it's free" doubles sign-ups versus a silent counter display.
• Set a check-in gap — keep the default 4-hour gap to prevent accidental double check-ins on the same visit.

Your loyalty email list is your most direct channel. You own it, there's no algorithm, and the people on it already know your business.

• Use slow days strategically — Tuesday quiet? Send a "slow day special" offer that morning. You'll see same-day results.
• Keep messages short — one offer, one call to action. Shorter emails get more responses than long ones.
• Use their name — the {{customer_name}} variable makes every email feel personal without extra effort.
• Send 1 to 2 times per month — enough to stay top of mind, not so much you become noise.
• Tie promotions to real events — new menu item, seasonal special, anniversary — gives the email a reason to exist.

Reviews happen naturally when customers scan your QR code, but you can increase the rate:

• Mention it at peak satisfaction — right after a great haircut, a delicious meal, a smooth service. That is when customers are most likely to act.
• Make the QR code visible without asking — most people who scan will follow through on their own.
• Enable the coupon reward — offering a small discount for leaving feedback increases response rates significantly.
• Check your Feedback page regularly — respond to private feedback fast. Customers who feel heard sometimes update their review or come back.

Use your Analytics dashboard to understand what is driving results:

• Loyalty tab — total members, new sign-ups this month, check-in frequency
• Reviews tab — total ratings submitted, average score, negative reviews caught privately
• Menu tab — which items customers look at most

If loyalty sign-ups are low, your QR code placement is probably the issue. Move it somewhere more visible and see if numbers improve.